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The Process.

by | Apr 9, 2019 | Uncategorized

The Process

How do you drive results?

Are you worried about Google changing their algorithm. NO!

Google wants the best end user experience possible…spaming keywords is not SEO. We built a process that works and builds trust and authority with Google.

It is about consistent ONSITE and OFFSITE work.

ONSITE

  • Proper Keyword Groups (typically, long tail keywords)
  • Content that is natural (no word spamming) and highly related to the keyword group.
  • Good website navigation structure / architecture (not a random pile of webpages).

OFFSITE

  • Quality backlinks (Builds search engine trust).
  • Social media presence which also link back to your site.
  • Reviews that link back to your site.
  • Citations – references about your site which are not linked (think directories like Yellowpages)​

Lets talk PROCESS: Seven Steps

  1. On page SEO (most people have issues, yes, you too.)
  2. Press Release (initial boost to get the juices flowing)
  3. Citations (Name, Address, Phone…consistently across many business directories)
  4. Backlinks (Natural [no spam] with original content constantly flowing back to your site promoting your brand / city+service)
  5. Content (regular content being served, remember, Google wants a great end-user experience)
  6. Social Signaling (yep, this includes Facebook, etc. Connecting your posts to Social media)
  7. Google Maps (focus on factors that indicate to Google that you should be listed as a Local Authority)

Like with all things, consistency is key. Post an article once, it eventually fades. We are naturally and continually creating trust and authority with our process.